IHR Associates with KSTDC So what does the deal construe for IHR? Let’s see. A) Karnataka is hot: Karnataka with 192,000 sq km, 22% forest cover and 1500 years old history is a state with enormous tourism potential that remains yet to be explored properly. It has all the ingredients of an exciting holiday catering to every taste of a vacationer. Be it adventures, hill stations, wildlife beaches, array of historical and heritage places or staid pilgrimages, Karnatataka is unbeatable! B) Recent impetus by Bureaucracy: Recent times have seen an unprecedented effort by the state machinery to aggressively promote tourism prospects in Karnataka. Campaigns with catchlines like “One State Many Worlds” are ample proof of the seriousness. To get associated with a proactive organization does make sense. C) IHR`s Impressive track record: IHR has proven track record of impressive sells in the south. 50 % of our sales are centered on the southern destinations. Coupled with that is the fact that on an average 25% of the queries on our website emanates from Bangalore. Mantralayam, Kollur, Kukke Subramanya, Kumbakonam- IHR rules these places. South is very much on our minds. D) Emerging destinations: IHR is of firm opinion that in the coming days it would be the tier 2, 3 cities in India that would rule the roost. We are already seeing an upsurge of queries/bookings for these cities. With KSTDC’s active promotions a lot of these cities have the potential of making it big. Going local is the way out to capture the power of tier 2,3 cities. E) Relatively lesser footfalls from North: A lot of tourist across the Vindhyas have very little knowledge and inclination to visit beyond Bangalore and Mysore. Being based in North ( FYI we are based in Noida) and getting access to a large range of properties, we can use our reach, visibility and goodwill to convert breathtaking yet less traversed destinations like Coorg, Nagarhole, Badami to a more broader gamut of travelers.
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